How I’d Spend Less Than $500 to Jumpstart My Business
I recently had an opportunity to speak at the Womeneur Conference in Brooklyn, New York and let me tell you it was awesome! Womeneur is a phenomenal network created by Sharon Beason that provides likeminded professionals with clarity, support, resources and actionable steps to move towards living in their passion and realizing financial freedom. We talked about branding, DIY marketing materials, incorporating who you are and what you love into what you do, finding a niche, and a bunch of other things I could spend days talking about.
One thing that had really stuck out to me about this conference was that it actually provided these women with actionable steps. We spend tons of money attending these brunches, conferences, and networking events. We come in and get to hear the “who, what, and why” – which don’t get me wrong, I’m sure we can all agree that we leave recharged and inspired. But we’re often missing the “how”. How can I apply everything that you’re sharing about yourself to my small business in order to get it going or make it grow? The big “how” in most rooms is no other than the big “B word”, BUDGET.
It doesn’t have to be as scary as it looks! I hate hearing stories about queens with dreams who don’t get far “because of budget”. I put that in quotes because if you want something that bad, despite the budget, you will find a way! When I wrote my first book, I was a broke student athlete in high school and continued to work on it as a broke student athlete in college. I did what I could with what I had until I had the means and resources to do what I wanted (which was publish it and sell hundreds of copies to my wildflower society all over the world). That’s how you have to think. Do not burry your dreams or put them on hold because of your lack of resources, following, or money. You need to be so prepared that if someone came to invest in you or provide you with an opportunity, you would at least have the foundation set.
So you have $500 or less and you’re wondering what you should spend it on to get your business off of the ground and into the public eye… (All of the resources I mention in this article have links attached)
1. Get a professional headshot taken
When you own or run a business, people will automatically associate your face with what you do. That’s why it is essential and so important that you have a high-quality, clean, professional headshot. It’ll most likely be on your website (I’ll get to that later), your social media pages, blog, and other websites that are featuring you for cross promotional purposes. For a standard business headshot, lets say you get lucky – $90! My favorite and current headshot was only $90 and I use it everywhere (linked in, website, facebook business page, etc). It’s so important for your audience to be able to connect the dots and have emotional tie in. Your headshot will help with that!
2. Secure a domain
Most domains average between $3-$20. They can be purchased through godaddy.com , hostgator.com , and bluehost.com. I personally use Go daddy. They have bundle deals that include the .org, .com, .co, and .biz in one. It’s important to do this right off the bat because if you start sharing your brilliant ideas without securing some of these fundamental pieces, someone will snag your domain and then try to sell it to you for 10 times the listing price.
3. Create a landing page
A landing page is a single web page created to efficiently and precisely present your business, service, or whatever you’re offering. It allows your audience to quickly and easily obtain simple information like your business name, logo, and social media handles. In addition, theres an area where people can subscribe to stay in the loop. That is very important. It’ll help you start building a community. That is a landing page – very minimal until you can afford your more elaborate website. (Square Space and Word Press) This will ideally will run you between $100 and $200. Design & Color is a phenomenal organization to work with for all of your graphic and design/website needs. I work with them!
4. Business Cards
Your business cards should have all of your general information including your business name, telephone number (I would recommend a google voice phone number), and email. Make sure these are cohesive and in alignment with all of the colors themes associated with your landing page/ future fully developed website. You can get these made at Vistaprint, Staples, or Office Depot. They have a variety of templates to follow which make it quick, easy, and inexpensive.
This is not the solve all to your business ownership aspirations of course, but it is a start. Sometimes we get so caught up in planning that we never come around to the executing part. Don’t allow lack of resources, connections, and finances to be the reason that you never pursue your dreams. Do what you can with what you have and then keep building!
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